When Fidia Falaschetti (b.1977), moved to Los Angeles exposed him to a culture of consumerism and brand obsession, which inspired a transformative shift in the imagery and tone of his work. Drawing upon his corporate experience, he reimagined iconic pop culture characters and symbols into thought-provoking sculptures that offer a playful but strong critique of societal values. When Fidia Falaschetti (b.1977), moved to Los Angeles exposed him to a culture of consumerism and brand obsession, which inspired a transformative shift in the imagery and tone of his work. Drawing upon his corporate experience, he reimagined iconic pop culture characters and symbols into thought-provoking sculptures that offer a playful but strong critique of societal values.
Over a few very successful years Fidia exhibited his work in museums, art fairs and galleries in India, France, the United States, Brazil, Indonesia, Switzerland, the UK and of course Italy, highlighted by international awards, newspaper and many magazine publications. He also spent long periods traveling outside of Italy, to become inspired by the amazing things which the world has to offer.